The Top 10 Most Visited Countries in Europe
As reported by the UNWTO (United Nations World Tourism Organization) , Europe consistently ranks as one of the world’s leading tourist destinations. Europe offers a treasure trove of experiences for those with an enthusiasm for travel. As millions of tourists enthusiastically re-engage with the captivating beauty and cultural treasures of these destinations every year.
Whether you’re planning your first European adventure or looking for new places to explore, knowing which countries attract the most visitors can help shape your itinerary.
Following are the 10 most visited countries of Europe:
1. France – 100 million visitors
France is a tapestry of culture, history, and artistry, woven together by its iconic destinations that draw 100 millions people each year, this figure represents a remarkable recovery from the disruptions of the COVID-19 pandemic.
Instead of only visiting famous places like Eiffel Tower, Louvre in Paris, Mont Saint-Michel, Palace of Versaille, French Riviera, Notre-Dame Cathedral and Loire Valley Castles, tourists are exploring hidden gems like the quaint villages of Alsace. The country boasts numerous palaces that tell the story of royal splendor. France has charming old villages like Carcassonne and Eze, where cobblestone streets remind you of the past. Outdoor markets are not just places to shop; they are full of color, smell and sounds that invites visitors to engage with the local community. The beaches along the French Riviera are very attractive, offering beautiful blue water and a luxurious, stylish atmosphere. Towns like Saint-Tropez and Nice provide a perfect blend of calm beaches and stylish places, while hidden spots are perfect for those who want solitude.
2. Spain – 85.1 million visitors
Spain attracts over 83 million visitors each year, making it one of the most popular tourist destinations in the world. With its 47 UNESCO World Heritage Sites, from the architectural marvels of Antoni Gaudí in Barcelona to the ancient Alhambra in Granada, each corner of Spain tells a unique story. Spain is a land of lively events that pulsate with energy. The famous La Tomatina festival and the running of the bulls in Pamplona draw crowds from around the globe, while community events celebrate regional traditions with colorful marches and special dancing performances. Moreover, Spain’s stunning beaches, particularly along the Costa del Sol and Balearic Islands, offer a picturesque escape for sun-seekers and water sports admirers alike. Spain’s national football team has made waves on the global stage, boasting a rich legacy that intertwines sports with national pride.
Some famous places include Barcelona, Madrid, Seville, Granada, Valencia, Bilbao, Málaga, Toledo, San Sebastián, Cordoba.
3. Italy – 60 million visitors
Italy draws over 60 million visitors annually, each attracted by its famous destinations. From the romantic canals of Venice to the ancient ruins of Rome.The country serves as a living museum, filled with landmarks that tell stories from the past. The breathtaking Amalfi Coast, with its high cliffs and vibrant coastal villages, offers not just stunning views but also a unique perspective on Italy’s harmonious relationship with nature.
Each region has distinct special traditions like the truffle-infused dishes of Umbria contrast beautifully with the seafood-rich recipes found in Sicily, highlighting the country’s diverse flavors. Italian food is more than just tasty; every bite reveals a chapter of Italy’s heritage, inviting visitors to indulge in both taste and tradition.
Italy is home to many world-famous destinations such as Rome, Venice, Florence, Milan, and Naples. Other popular spots include the Amalfi Coast, Pisa, Cinque Terre, Verona, and Sicily. Each place offers its own unique charm, history, and beauty.
4. Turkiye – 55.1 million visitors
Turkiye has become a top destination for travelers, attracting over 50 million visitors annually.. It has iconic sites like the ancient city of Ephesus, Istanbul’s Hagia Sophia and the Blue Mosque.Cappadocia, with its fairy chimneys and hot air balloon rides at dawn, offer a fantastic experience.The coastal towns along the Aegean and Mediterranean seas, such as Bodrum and Fethiye, provide stunning beaches and vibrant local markets.Turkiye is spot with hidden gems waiting to be discovered.
As tourists enjoy the hospitality of Turkish dining, they often leave with lasting memories and a newfound appreciation for a culture that beautifully marries history with gastronomy.
5. United Kingdom – 37.2 million visitors
The United Kingdom attracts millions of visitors each year, drawn by its iconic landmarks and rich traditions. London, the bustling capital, serves as a gateway to this dream world, where the Tower of London and Buckingham Palace stand as evidence of nature’s rich history. However, it’s not just the sights that fascinate; it’s the experiences that persist in memory, like suggesting a plate of iconic fish and chips from a cozy pub or spoiling the essential afternoon tea at a charming tearoom.
From the breathtaking threshold to the historic streets of Bath, every corner unveils stories waiting to be discovered. Visitors are often surprised to find that the UK’s gastronomy is as diverse as its geography, with local delicacies reflecting regional flavors.
6. Germany – 34.8 million visitors
Germany, a country filled in history and revolution, attracts over 37 million visitors annually, each drawn by its unique blend of tradition and modernity. From the iconic Brandenburg Gate in Berlin to the fairy-tale charm of Neuschwanstein Castle in Bavaria, the picturesque town of Rothenburg ob der Tauber, where early architecture takes you back in time, or the vibrant street art scene in town that exhibits contemporary German creativity.
Traveling through Germany also reveals a culinary landscape. Bratwurst and sauerkraut are staples, the country is increasingly recognized for its furnishing wine culture, particularly in regions like the Mosel Valley. This multifaceted experience not only enriches a traveler’s journey but also promotes a deeper appreciation for a nation that continually reinvents itself while honoring its past.
7. Greece – 32.7 million visitors
Greece, with its sun-kissed islands and rich history, attracts over 30 million visitors each year. Greece has iconic images of Santorini’s blue-domed churches,Mykonos and the ancient ruins of Athens. Places like the lesser-known island of Nisyros, with its volcanic landscape and traditional villages of Meteora, invite travelers to explore a more authentic side of Greek life. Here, you can savor local delicacies while soaking in the stunning natural beauty away from the tourist crowds.
The allure of Greece isn’t limited to its famous places; it’s also found in its vibrant festivals and traditions. The annual festival celebration, for instance, exposes a lively blend of music, dance, and culinary delights that reflect the spirit of the Greek people.
8. Austria – 30.9 million visitors
Austria draws over 30 million visitors each year, eager to explore its breathtaking beauty and historical significance. Beyond the iconic Vienna and Salzburg, which often steal the spotlight, lesser-known gems like Hallstatt and Graz offer unique experiences that captivate the imagination. Hallstatt, with its fairy-tale charm and stunning lakeside views, invites travelers to wander through its quaint streets.
For those seeking a blend of art and history, Graz presents a vibrant atmosphere. Visitors can explore the striking Kunsthaus Graz, an architectural marvel that contrasts beautifully with the city’s Baroque buildings. Meanwhile, the scenic Tyrol region entices adventure seekers with its majestic Alps, perfect for skiing in winter and hiking in summer.
9. Portugal – 26.5 million visitors
Portugal, attracting over 26 million visitors annually . it. has stunning landscapes and vibrant culture that permeates cities like Lisbon and Porto. The narrow cobblestone streets of Alfama in Lisbon, with their colorful tiled buildings, offer an authentic glimpse into the country’s rich history and traditions. Meanwhile, Porto’s Ribeira District enchants travelers with its riverside charm and world-renowned port wine cellars, inviting them to savor local flavors among breathtaking views.
Beyond the well-trodden paths, Portugal reveals lesser-known treasures such as the fairy-tale town of Sintra, where the whimsical Pena Palace stands as a testament to Romantic architecture. For those seeking adventure, the dramatic cliffs of the Algarve beckon, offering stunning vistas and thrilling watersports.
Portugal’s relative affordability compared to other EU countries allows visitors to indulge in culinary art, local wines, and charming accommodations without breaking the bank.
10. Netherlands – 20.3 million visitors
The Netherlands, welcomed over 20 million international visitors annually, making it a top destination in Europe. Tourists flock to famous places like the Rijksmuseum and Van Gogh Museum in Amsterdam, where art aficionados can immerse themselves in the masterpieces of Dutch artists. The charm of the Netherlands lies in its hidden gems, such as the historic town of Haarlem, known for its stunning architecture and the breathtaking tulip fields of Keukenhof that bloom in spring.
Exploring the scenic canals of Utrecht or the windmills of Kinderdijk offers a unique perspective on Dutch heritage. cities like Rotterdam showcase cutting-edge architecture and green initiatives that redefine modern living. Beyond the typical tourist trail, cities like Utrecht offer charming canalside cafes like stroopwafel, a delightful treat made of two thin waffles filled with caramel syrup.
Discover the 10 Most Visited European Countries
| Rank | Country | International tourist arrivals (2020) | International tourist arrivals (2021) | International tourist arrivals (2022) | International tourist arrivals (2023) | International tourist arrivals (2024) |
| 1. | France | 41.7 million | 48.4 million | 79.4 million | 100 million | 101million |
| 2. | Spain | 18.93 million | 31.2 million | 71.66 million | 85.1 million | 93.8million |
| 3. | Italy | 15.9 million | 29.9 million | 50.45 million | 57.3 million | 129.3million |
| 4. | Turkiye | 25.2million | 26.9 million | 49.81 million | 55.1 million | 59.6million |
| 5. | United Kingdom | 7.4 million | 14.7 million | 30.74 million | 37.2 million | 81.5million |
| 6. | Germany | 9.6million | 12.7 million | 28.46 million | 34.8 million | 37.5million |
| 7. | Greece | 10.9 million | 11.7 million | 27.84 million | 32.7 million | 40.7million |
| 8. | Austria | 5.5 million | 10.6 million | 26.21 million | 30.9 million | 30.9million |
| 9. | Portugal | 8.4million | 9.7 million | 22.25 million | 26.5 million | 19.4million |
| 10. | Netherlands | 6.5million | 9.6 million | 22.25 million | 20.3 million | 14.79million |
Conclusion
To sum up, the popularity of these ten countries highlights the diverse experiences that Europe has to offer, captivating millions of visitors year after year. Whether you are seeking breathtaking natural beauty, world-class art, or delectable cuisine, these destinations have something for everyone.